Geo-marketing
Plan your success
Geo-fencing consists of creating virtual geographical fences around physical locations in order to better target mobile advertising. Geo-fencing (also known as "mobile geo-fencing") is the application that consists of defining a geographical perimeter around a location.
A virtual geo-fence is drawn around an area where the advertiser wishes to target customers visiting another location (i.e. a competitor's shop, a venue or a specific part of town, etc.) Then, depending on the type of business, a virtual conversion zone can be drawn around one or more of the advertiser's locations.
Programmatic advertising is the purchase of advertising space used on different media. This automation is based on a real-time bidding system to position a communication campaign effectively.
You can create a very precise audience using certain criteria such as :
- Location (address - postcode - region - city, etc.)
- Demographics (age, gender, household income, parental status)
- Affinities (e.g. performance car enthusiasts, action film fans, etc.)
- Interests (keywords searched by your audience)
- Websites (e.g. competitors' websites or other specific websites)
